Smells like Hollywood

This afternoon I went to the movies for the first time all year. As I watched the heartwarming family movie Akeelah and the Bee, I remembered an interesting story I read recently about a new addition to the cinematic experience in Japan: smellovision.

Smellovision is the American media's way of refering to a new service offered by NTT Communications: films sychronized with smell. In a handful of theaters across Japan, an aroma-enhanced version of the Colin Farrell movie The New World is being shown. These theaters are equipped with machines in the back which emit fragrances at certain points in the movie: orange and grapefruit during the happy moments, rosemary during the sad parts, and flowers during the love scenes.

I wonder if these smells really enhance the movie-going experience?

And can it be long before the senses of touch and taste are added to the sights, sounds, and smells of going to the movies?

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